About CeCe

Often referred to as “The UK’s Vocal Whizz“, CeCe Sammy is a leading vocal and performance coach who works in London and Los Angeles. She is known for her TV appearances, on screen and behind the scenes contributions as a vocal coach, TV judge, advisor, talent scout and trouble-shooter on various music and entertainment shows. CeCe’s successful career has led to her becoming the industry’s go-to vocal and performance coach, as well as become a major name in the global music industry. In 2016, CeCe was chosen to be the Chairperson of the UK Jury of Eurovision, the longest-running annual international TV song competition (and one of the most watched non-sporting events in the world!). Since 2017, CeCe has worked closely with the BBC, in part as Series Head Vocal Coach for BBC One’s ‘Let’s Sing and Dance for Comic Relief’, and also as a member of the development team creating the show ‘Pitch Battle’. She has most recently been Head Vocal Coach on the BBC’s new singing show ‘All Together Now’. CeCe has also been a member of the BRIT Awards Voting Academy since 2017. CeCe has featured on BBC’s vocal coach television show ‘This is My Song’. In 2019, she was also an ambassador for BBC Education and Bring The Noise campaign providing free primary school music resources.

CeCe's Work

CeCe’s on and off-screen credits are phenomenal, with her working on shows including Pop Idol / American Idol, America’s Got Talent, X Factor, The Voice UK, Just The Two Of Us, E! Entertainment and many more. She has also become a guest columnist for OK! Magazine and Huff Post, interviewing celebrities such as Billy Gibbons (ZZ Top), Colbie Caillat, Anthony Hamilton, Jazmine Sullivan, Randy Jackson, Estelle, Mary Mary, Black Eyed Peas, Eric Benet and Fantasia at events including the Grammy Awards, American Music Awards and more.

CeCe’s Charitable Collaborations

CeCe is also known for her voluntary work. She has been invited to 10 Downing Street on a number of occasions for Local Charity, Speakers for Schools and events for Department for Digital, Culture, Media & Sport. CeCe has additionally been an official workshop Ambassador for Barnardo’s, and also sits as a Board Member (Creative Learning and Community Advisor) at the Hackney Empire. In Los Angeles, she works closely with the organisation Education Through Music Los Angeles. CeCe works in many capacities and her company CCA Entertainment specialises in training individuals across different sectors: VOCAL COACHING, MUSIC, TV and FILM.